Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits.The
The Product Manager's Desk Reference
can help you here. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.
